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sAlice Chang: Leading the Beauty and Fashion Industry’s
Digital Transformation
The the majority Powerful Women in Technology, 2022
Perfect Corp. Become born in June 2015 with the focal
point of re-imaging the client beauty experience thru superior AI and AR
technologies. “We have continued to increase and increase our commercial
enterprise re-imagining the patron shopping for revel in throughout splendor, way,
and retail. I am a beauty lover and pacesetter at coronary heart and identified
a grand possibility to combine every splendor, style, and generation in an impactful,
fun, and powerful way that builds on a more enticing customer revel in.”
Beauty and generation have been, but, not Alice’s
number one business enterprise, alternatively one which she transitioned into.
Her profession commenced in the early 90s whilst she started out her journey in
the financial sector within the banking organization. “This became all through
a time even as the net have become first added into our each day lives and I
identified a myriad of possibilities inside the online realm. I then jumped
into my career inside the IT industry in which I recognized the strength and
opportunity supplied with the aid of generation as CEO of Cyberlink.
Nearly a few years later, I diagnosed
the realistic application of AR and AI generation inside the splendor and
fashion location helping in virtual attempt-on and product discovery.”
Perfect Corp. Focuses on each B2B and B2C business
enterprise fashions. Their cutting-edge AI and AR solutions have confirmed to
help producers aboom profits conversion, beautify engagement, and decrease
product returns. As clients and brands gravitate within the path of
virtual-first mindsets and additional personalized purchasing reports, Perfect
Corp.’s AI and AR-powered answers are transforming the retail enjoy throughout
industries.
“Changing the panorama of the beauty and fashion
industries with groundbreaking generation has constantly been my dream for
Perfect Corp. The consumer shopping for journey emerge as ripe for an repair,
and our AI and AR-powered era delivered a brand new-age experiential detail
that refreshed the whole like I am so excited to provide producers impactful
services and answers like hyper-realistic AR virtual try-on for makeup, hair,
and trimmings; instant AI skin analytical; customized AI product guidelines,
animated step-thru-step beauty tutorials and greater—which simply exchange the
consumer buying enjoy.”
Perfect Corp. Partners with over 4 hundred
manufacturers around the world, across beauty, fashion, technology, retail and
media, to combine their era across more than one touchpoints along the client
adventure—online, instore, in-app, during social and at some point of the
Metaverse. The business enterprise’s solutions encompass essential try-on for
color cosmetics, hair color, and approach accessories like watches, rings, and
bracelets; AI pores and skin diagnostics; AI product and coloration matching
answers, and further.
“Our appealing AI and AR-powered answers offer a
totally new buying journey that connects manufacturers and customers like never
earlier than. We created an intensive imparting of seamless services and
solutions for manufacturers of all sizes, large businesses to small indie
manufacturers, to seamlessly combine AI and AR generation for the duration of
consumer adventure. By making the combination of these generation upgrades to
be had to producers and shops, we have been able to reimagine the purchaser
buying revel in through generation innovation,” explains Alice.
For the B2C organisation, the commercial enterprise
agency has the YouCam suite of client apps (in conjunction with YouCam Makeup,
YouCam Perfect, and YouCam Video) that have gathered almost 1 billion worldwide
downloads. The immersive apps provide unique interactive strive-on reviews for
beauty, style, and photograph fanatics to find out, create, and test with AR
and AI strive-on features and results.
Defining the Path to Success
Alice turned into lately identified as a pinnacle
female leader in tech at the 2021 Tech Trailblazers Awards for her aid to the
tech enterprise, her demonstration of management features and her tested
success. “A proper chief is a decided dreamer and high-quality listener who
isn’t afraid to strive for the not viable and never-been-carried out-before. As
a leader, you have to always be taking images for the celebrities, dreaming up
the next first-rate concept to develop the business enterprise to accumulate
milestones others as quickly as belief now not viable. As a excellent listener,
I am capable to accumulate treasured insights from my group, our emblem
companions, and clients that assist inspire new answers and thoughts that keep
to enhance upon our improvements and company services,” explains Alice.
As a service-primarily based totally organization,
Alice explains that fulfillment is important because it technique that they're
efficaciously handing over impactful answers that serve their brand companion’s
desires and talk to evolving purchaser demands. “Success manifests in lots of
special ways inside our corporation including standout achievements and
partnerships, in addition to in our ability to pivot, develop, and adapt to the
ever-converting market.”
On par with celebrating achievement, Alice feels that
it's also crucial to understand barriers and demanding situations that assist
the organisation develop, adapt, and enhance. “We approach demanding situations
as particular opportunities to try beyond what we concept was possible. These
are the boundaries that require us to attempt something new, approach subjects
in a one-of-a-kind manner, and suppose outside the sector, which might be
essential to the boom of our company.”
While the pandemic posed many stressful conditions to
everyone’s manner of existence, Perfect Corp. Fast pivoted and tailor-made
their AI and AR solutions to serve new observed needs of producers and
customers looking for experiential on-line buying. Global lockdowns ended in a
surge in online shopping and challenged manufacturers to speedy reconsider
their purchaser shopping revel in through a greater at ease, interactive,
virtual-first lens, Alice explains. “We short identified the important role
that Perfect Corp.’s AI and AR powered answers might also want to play in
supporting to insert interactive, enticing buying studies into the online customer
adventure and rolled out applications to assist producers—large and
small—introduce these touchpoints in some unspecified time in the future in
their customer enjoy. This catapulted our growth and the enormous software of
our AI and AR tech services.”
In a similar manner, manufacturers in the interim are
challenged to lean into the virtual transformation and encompass a brand new
global of ‘phygital’ (physical and digital) connections within the route of the
Metaverse, and past. Perfect Corp. Embraced this transition to discover a
totally new virtual realm and has because developed Metaverse-equipped
solutions to assist manufacturers with out issues enforce powerful and
impactful digital stories throughout their channels.
This transition is possible with the useful resource
of maintaining abreast with current trends, Alice explains, and open
communications within the group. “I keep to remain involved in all elements of
our enterprise operations, leading pass-useful groups to make sure we are
offering the most reducing aspect AI and AR answers that are going to transport
the employer ahead. I paintings daily to strategize, set, and put in force
goals desires for our crew and make certain our efforts are heading within the
proper course to move us toward reaching the ones achievements. A huge part of
that is making sure that our groups experience supported with the gadget,
education, and bandwidth to make these lofty objectives a fact. I meet
regularly with monetary and operational control to carefully coordinate and
ensure our operations and price range align for growth. A large part of my day
is spent evaluating and studying opportunities and making advice on the effect
of lengthy range boom responsibilities. I additionally spend time day by day to
mentor and connect with my group in any respect ranges, to encourage and
inspire all participants of our group.”
Alice additionally explains that one essential issue
in finding fulfillment is setting the touchy and essential stability among
paintings and personal existence. “We definitely artwork difficult at Perfect
Corp. And our incredible increase during the last seven years is a testomony to
that. However, we attempt to inspire a fun, progressive, and collaborative
paintings environment, and prioritize playing and celebrating along the way
too. Innovation is on the heart of all that we do, and keeps to motivate the
organization to carry out the not possible. Additionally, I generally
prioritize self-care. I make time every morning to exercising so I can start the
day feeling easy and geared up for the disturbing conditions that lay in
advance.”
Furthermore, Alice’s successes also trickles proper
all the way down to inspiring women to make a exchange in a global that still
has a male dominance. “I am proud to be a lady founder and retain to function a
mentor to aspiring women operating tough to make a alternate. Our Perfect Corp.
Crew is one that embodies inclusivity and teamwork in all that we do. We are a
worldwide team, separated through thousands of miles, however related with the
clicking of a button. I try to encourage my complete Perfect Corp. Circle of
spouse and children to dream huge, embody alternate, and in no way surrender.
This mentality inspires a future of innovators who embody challenges with the self
guarantee vital to reap the impossible and smash barriers.”
As a phrase of recommendation for aspiring businesswomen, Alice urges them to, “Dream honestly, genuinely huge. Then get to art work! Embrace trade. The international is always changing so it’s important to stay flexible and embody the opportunity to pivot and lead the fee in a brand new path.”@ Raed More clubhitech