METHODOLOGIES FOR BRAND TRACKING AND, MORE ABOUT

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Everything you need to know about the URL

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URL (Uniform Resource Locator), the URL is a "uniform resource locator", a standardized way of registering addresses on the Internet. Each URL is unique and indicates the location of a page on the web .

Url

An IP address or a corresponding domain name makes it possible to uniquely identify a computer on the Internet, but the fact is that there can be a lot of different information on a computer in various formats, for example, in the form of files, electronic messages, pages, etc. . In order to accurately receive the necessary information and in the required format, a string of characters is used , which is called a universal resource locator or URL (Uniform Resource Locator). This line uniquely identifies any resource on the Internet. It is a line that is displayed in the Address field of Internet Explorer when browsing the Internet.

URL format

Address pointers have a traditional notation:

<protocol>: // <site type>. <domain name>: <port> / <URL path> /

For example: http: // www. example.com: 8080 / somepath.php /

•             Protocol . Determines the type of data transfer: http - plain text, https - text transmission over a secure connection, ftp - file transfer protocol, mailto - email address.

•             Site type . Determine which browser the site is adapted for. In accordance with previously accepted standards, all URLs will start with www characters, which will identify the site as an accessible resource on the Internet using a normal web browser (e.g. for mobile phones , later provided for the abbreviation wap - Protocol provided wireless application). At the moment, this rule is used much less frequently, and if the site name is not specified in front of the site name, this site is considered to be for a simple web browser. If the resource is adapted for viewing from a mobile device or has both versions, the wap and www extensions are indicated.

•             A domain name . Unique symbolic address of a resource on the network.

•             Port . Number of access ports. Any network application has its own data exchange protocols that are connected to specific ports. The HTTP protocol works on ports 80 or 8080. If only web pages are available on the requested server, the port is not specified by default. If the resource can be accessed, for example the ftp service as well, you must specify the port number.

•             URL path . Indicates the exact location of the page on the server.

URL entry form

Initially, only a limited set of characters could be used in the URL: Latin alphabet letters, numbers, and some punctuation marks. At the moment, locators can display and recognize the characters of many other alphabets: Arabic, Slavic, Chinese characters, etc. This feature was achieved thanks to the advent of transcoding functions , the most popular of which are:

•             Convert each Cyrillic character to Unicode (UTF-8) format and further convert it to hexadecimal representation. Therefore, it became possible to create URL of the form http://example.com/Example (called CNC), which in the original representation will look like this: http://example.com/%BA%D1%80%D0 % BE% D0% BA% D1% 80% D0% B5% D0% B4%.

•             PunnyCode technology . This URL conversion method allows you to convert Cyrillic to Latin characters for the correct display of IDN domain names. For example, an encoded URL of the form http://xn--e1afmkfd.com in converted format will mean http://example.com.

URL services

Among the shortcomings of the URL , you can often note the great confusion, length and notorious lack of flexibility: web pages can be changed or removed, while the URL continues to point to an already non-existent address.